When Robots Till the Land

By 2050 the world will have 10 billion people. Farming and nutrition will need to change dramatically to satisfy everyone’s hunger.

Porsche Consulting

Pioneers on New Paths

Mobility is undergoing radical change, both on Earth and in outer space. How innovative entrepreneurs and scientists are seeking to shape it.

Porsche Consulting

Self-Running Factories

Every wish a command: Production lines of the future will turn out unique items—individually tailored to the wishes of their customers.

Chris Zielecki / Stocksy

The Digital Pacesetters

Aspiring innovators also have to be high achievers. And can never stop learning. The best of them have internalized these principles—and reinvent themselves on an ongoing basis.

Porsche Consulting

High Tech for a Better World

New technologies only make sense if they can improve people's lives.

Digital Magazine

Connected Agriculture

No veg­eta­bles with­out data: in the future, a wide range of dig­i­tal assis­tants will be used to pro­duce food. They will opti­mize yields, facil­i­tate fresh region­al prod­ucts, and help pro­tect the envi­ron­ment.

All in a (robot’s) day’s work: Machines and algorithms are bringing many benefits to fields, stalls, and kitchens. Illustration: Porsche Consulting

Farms of the Future

His new strategy is working: Peter-Josef Paffen, Chairman of the AGCO Fendt Management BoardPhoto: Porsche Consulting

More effi­cient, pre­cise, and sustainable—that is how the farm vehi­cles and machin­ery from AGCO Fendt will have to work in the future. Because in order to feed the world’s grow­ing pop­u­la­tion, agri­cul­ture will have to work more effi­cient­ly. That starts with ensur­ing healthy soil. The nutri­ents that plants remove from the soil need to be returned to it. It is already pos­si­ble to spread fer­til­iz­er with near-sur­gi­cal pre­ci­sion and there­by min­i­mize effects on the ground­wa­ter. The ben­e­fi­cia­ries will be con­sumers, “who will get suf­fi­cient food of unprece­dent­ed qual­i­ty pro­duced in envi­ron­men­tal­ly friend­ly ways.”

Farms of the future will be operated considerably more intensively than they are today.

Peter-Josef Paffen
Chairman of the AGCO Fendt Management Board

The project with Porsche Consulting

Fendt has developed a new strategic orientation with the help of Porsche Consulting. Originally specializing on tractors, the company’s current product range includes combines, forage harvesters, application systems for fertilizers and crop protection agents, and fodder crop equipment.

In 2020 AGCO Fendt aims to sell around 20,000 tractors—in 2018 it sold 16,800, or 12% more than the year before. And this year’s sales are expected to exceed 18,000 units. “At Fendt we focus on people, and try to give them more than they expect,” explains Peter-Josef Paffen.

Barilla — Pleasure with Responsibility

“I’m an epi­cure­an,” says Pao­lo Bar­il­la, and that’s easy to believe, giv­en that he and his broth­ers run Bar­il­la, one of Italy’s most icon­ic com­pa­nies. Their great-grand­fa­ther found­ed the busi­ness back in 1877, more than 140 years ago. Bar­il­la cur­rent­ly has 8,000 employ­ees and twen­ty-eight pro­duc­tion sites, and is rep­re­sent­ed in 110 coun­tries. It sends its prod­ucts through­out the world—and now, under the direc­tion of Pao­lo Bar­il­la, is becom­ing more sus­tain­able as well. “Plea­sure should not come at the expense of our envi­ron­ment,” says this for­mer race-car dri­ver and Le Mans win­ner.

Sustainable enjoyment: Paolo Barilla is already having the Academia Barilla prepare dishes with vegan almond milk instead of cream.Photo: Porsche Consulting

We want to make products that are good for people as well as the planet.

Paolo Barilla
Vice Chairman of the Barilla Group

Bar­il­la also sees the need to address the dig­i­tal trans­for­ma­tion. Rel­e­vant tech­nolo­gies have already helped to sub­stan­tial­ly reduce the company’s water require­ments and green­house gas emis­sions. But they are also chang­ing Barilla’s rela­tions with its cus­tomers and busi­ness part­ners. The com­pa­ny can now con­tact them direct­ly via social media or the edu­ca­tion­al pro­grams it offers on healthy lifestyle top­ics. Pao­lo Bar­il­la is impressed by the pace of change. “Trans­for­ma­tion means that we’re one thing today and some­thing else tomor­row,” he says.

Factory tour: Barilla’s plant right outside Parma is the largest pasta factory in the worldPhoto: Porsche Consulting
Transforming Barilla: inside the world‘s largest pasta factory.Video: Porsche Consulting

The project with Porsche Consulting

Barilla wants to align its twenty-eight production sites worldwide to Industry 4.0. To this end, Porsche Consulting assisted the long-established company with a pilot project at the world's largest pasta factory: Barilla’s headquarters in the northern Italian city of Parma.  

Robots, automatic guided vehicles, and real-time data are the cornerstones of pasta production here—but people are the decisive factor. "Porsche Consulting's approach is a perfect fit for us, because it focuses on people," says Antonio Copercini, Chief Group Supply Chain Officer.

Read the next topic
Digital MagazineInterested in more?
Download the latest Issue as digital magazine
All issues